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Economics 2 |
A monopoly exists when there is only one supplier of a product for which there are no close substitutes.
Types of Monopolies:
A monopolist faces the market demand curve.

The demand curve lies above the marginal revenue curve meaning that MR < P because the monopolist must lower the price to increase sales.
The profit maximizing level of output is where MR = MC. Because there is no possibility of another firm entering the market, a monopolist can earn above-normal (or economic profits) in the long run.
Price discrimination occurs when different customers are charged different prices for the same product but the price difference is not due to cost differentials. The purpose is to increase profits by extracting more consumer surplus. Some examples of price discrimination are senior citizen discounts and in-state versus out-of-state tuition.

The profit maximizing price discriminator will charge a price in each market so as to equalize marginal revenue in each market. This occurs simply by setting MR = MC in each market. The higher price is charged in the market with the buyers that are less responsive to price changes, that is, with the relatively inelastic demand.
Social efficiency requires a balancing of the costs and benefits of any action. We create benefits for people by giving them something they value; the value of something is equal to what people are willing to pay for it. The demand curve tells us people's marginal willingness to pay. So, under certain assumptions, the benefits society receives from consuming a good are represented by the demand curve. The industry supply curve measures the social costs of producing the good. The industry supply curve is the same as the marginal cost curve. Therefore, the efficient level of output is given by the intersection of the demand and marginal cost curves. For levels of output below the efficient quantity, the benefits society receives from consuming a unit of the good are greater than the costs of producing a unit of the good; for levels of output greater than the efficient amount, the costs are greater than the benefits from consuming a unit of the good.
| The monopoly output is where MR=MC. So, the monopoly produces too little output and charges too high a price compared to the efficient outcome generated by a perfectly competitive market. The deadweight loss is a measure of the inefficiency of a monopoly. It represents the net social benefits from the lost output from having a monopoly in the market rather than perfect competition. (Perfect competition results in efficient outcomes.) The deadweight loss may be overstated because the monopoly fears that entry or government intervention could occur. It may be understated if monopoly firms tend to operate inefficiently and devote resources to maintaining their monopoly positions. |
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David A. Latzko Business and Economics Division Pennsylvania State University, York Campus office: 13 Main Classroom Building phone: (717) 771-4115 fax: (717) 771-4062 e-mail: web: www.yk.psu.edu/~dxl31 |
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