Do You Think I'm Sexy?
In thinking about sex and the media, we often neglect the sense of hearing for the sense of sight.
This experiment, conducted in INART 010, surveys student beliefs about what singing
voices--male and female--are considered sexy. As results are gathered and compiled, they will be
posted as hyperlinks to this introductory page.
Scenario: Pretend that you are an executive at the Pepsi-Cola Company, and that you've been
given the task of choosing a sexy male and a sexy female pop-voice to represent the company in
its nation-wide advertising campaign. To determine what Americans might consider sexy, you
gather together a group of college students and have someone spin some compact discs. You
decide to participate in your own experiment.
Instructions: After identifying the name of a singer, I will play you a short selection of music by
this singer. You rate the sexiness of her or his voice. Use the following one-to-five-point scale
and record your opinion on the survey distributed in class. Ask yourself, "Will Americans
consider this singer's voice:
- (5) extremely sexy (Wow! This is the right one, baby!),
- (4) sexy (Yeah, sexy, but I can still breathe),
- (3) moderately sexy (This is what people mean when they say, pretty sexy),
- (2) unsexy (Ho-hum. What's the big deal?),
- (1) anti-sexy (Yuck! Hope another cola company hires this one!)."
Also respond to the three yes/no questions asked of each singer: Do you own any recording by
this singer? Did you recognize this singer's voice? Did you recognize this singer's name?
Finally, answer the survey's three demographic questions. They ask you to identify your sex,
record your date of birth, and designate the number of recordings you own.