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Integrative Arts (INART 010)
Course Information
Texts: Robert C. Toll, The Entertainment Machine, and David W. Stowe, Swing Changes.
You will also be required to read a number of photocopied essays (distributed in class).
INART 010 is an introduction to mass-media art in the U.S.--to the "popular" arts in
electronic culture. It examines the roles that art--mediated by radio, film, television, and
the phonograph--plays in American popular culture, relating individuals to the values and
assumptions of their culture. Thus, the course also serves as an introduction to cultural
studies. It acquaints students with analytical languages adequate for conceptualizing mass
media, and it provides them with a context for examining attitudes and assumptions
towards popular arts--arts that are culturally ambiguous, blurring distinctions between what
is perceived as serious and what is considered entertaining. We focus on "popular" arts for
several reasons: (1) they are familiar and, hopefully, nonthreatening; (2) they require a
multi-disciplinary approach to problem solving; and (3) they pose major problems for, and
offer new possibilities to, the traditional categories of cultural criticism.
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(Note: Keep all materials returned to you. Back up your work!)
- Papers:
- Three, 100-point papers, corresponding to the three units of the course. Papers should
be approximately 1000-2000 words each; submitted both as hard copy and on a floppy
disk reserved for course work in INART 010. I will evaluate all written work on
grammar and style as well as "content." By enrolling in this course, you grant
permission to have your work posted on the World Wide Web (W3).
- Paper #1--a "documentary drama" on the development of some medium crucial to the
development of the popular arts in America.
- Paper #2--a "genealogy" of a mass-media art(ist) (e.g., the radio drama, TV sitcom,
Elvis Presley, comic books, Amos & Andy, Buster Keaton, film melodrama, or techno
music). Your genealogy, after it has been hyperlinked to genealogies written by
classmates, will be exhibited on the W3.
- Paper #3--a media self-portrait in the form of a mystory or, if the class chooses, a final
exam (essay format).
- Journal:
- Instead of issuing short-answer daily quizzes that test your knowledge of assigned
readings, I am requiring that you keep a journal that discusses course readings. The
first class meeting of every week (except the first), you will submit a
short--approximately one-page--exploratory essay that responds to material introduced
in the reading assignment for that week. These journal entries should use course
readings as a departure point for speculation (interesting questions raised) about the
relationship between various arts and media. For more details, click here. This
assignment is worth 150 total points: 15 journal entries, worth 10 points each. A
journal entry submitted late will receive a reduction in grade (a maximum of half credit).
- Class Discussion:
- Put negatively, if you do not like to attend class, complete regular reading assignments,
share your work with peers, and have participation required of you, you should either
not take this course or you should settle for a grade lower than your written work might
otherwise warrant. 50 totally subjective points for class participation.
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If you miss class six or more times, you will receive a failing grade--unless you drop the
course. In one sense, there is no such thing as an excused absence. A missed class means
missed material. If you are unable to attend class, perhaps because of illness or a death in
your family, that situation will be dealt with individually. Never, when you miss class, ask
me if you missed anything. There are no make-up assignments; any missed notes should
be copied from another student. My office hours are posted, but I am willing to make
appointments to meet at other times. My phone number is (717) 771-4157 (office).
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This course satisfies a baccalaureate degree requirement in the Arts. It is divided into three
broad units. In Unit One, we trace the development of four mass media--motion pictures,
phonograph, radio, and television--and glance at another--hypertext. In Unit Two, we
focus on the popular arts in America and how they were affected (enabled and constrained)
by mass media. In Unit Three, we shift our attention from instruments (mass media and
popular arts) to audience: to what Carolyn Marvin calls "the drama for power, authority,
representation, and knowledge" that motivates technological and artistic activity.
- UNIT ONE: THE DEVELOPMENT OF MASS MEDIA
- A. ANTECEDENTS: MASS COMMUNICATIONS--ORALITY
- WEEK 1
- AUG 27 Introduction
- AUG 29 Ong, from Orality and Literacy
- B. ANTECEDENTS: MASS COMMUNICATIONS--LITERACY
- WEEK 2--READ: Toll, pp. vii-15; Marvin handout
- SEP 1 Labor Day--Class Dismissed
- SEP 3 Gutenberg Revolution
- SEP 5 Five Proto-Mass Media
- C. MASS MEDIA IN THE 20TH CENTURY--RADIO
- WEEK 3--READ: Toll, pp. 46-74
- SEP 8 Empire of the Air
- SEP 10 Empire of the Air (cont.)
- SEP 12 Discussion of Paper #1
- D. MASS MEDIA IN THE 20TH CENTURY--MOTION PICTURES
- WEEK 4--READ: Toll, pp. 16-45
- SEP 15 Hollywood Formal Paradigm
- SEP 17 Hollywood Thematic Paradigm
- SEP 19 Class Dismissed (Dept. Meeting at U.P.)
- E. MASS MEDIA IN THE 20TH CENTURY--PHONOGRAPH
- WEEK 5--READ: Ray and Goodwin handouts
- SEP 22 Grammaphonology
- SEP 24 Ray, "Tracking"
- SEP 26 Goodwin, Sampling & the Right to Copy
- F. MASS MEDIA IN THE 20TH CENTURY--TELEVISION
- WEEK 6--READ: Kinder handout
- SEP 29 Case Study: Nintendo
- OCT 1 Case Study: Students' Choice
- OCT 3 Case Study: Students' Choice
- UNIT TWO: POPULAR ARTS AND THE MEDIA
- A. WESTERNS AND THE MEDIA
- WEEK 7--READ: Toll, pp. 75-99; Hoberman handout
- OCT 6 Paper #1 Due
- OCT 8 Lévi-Strauss, Home on the Range
- OCT 10 Lévi-Strauss, Home on the Range
- B. POPULAR MUSIC AND THE MEDIA
- WEEK 8--READ: Toll, pp. 100-127; Jarrett, Rock n' Roll
- OCT 13 Toll
- OCT 15 Case Study: Jazz
- OCT 17 Case Study: Rock 'n' Roll
- C. MUSICALS AND THE MEDIA
- WEEK 9--READ: Toll, pp. 128-156
- OCT 20 Case Study: Busby Berkeley; MGM
- OCT 22 Case Study: Music Video
- OCT 24 Class Dismissed
- D. CRIME AND THE MEDIA
- WEEK 10--READ: Toll, pp. 157-181; Ray, from A Certain Tendency...
- OCT 27 Toll
- OCT 29 Ray, Left and Right Cycles
- OCT 31 Work on Paper #2
- E. SEXUALITY AND THE MEDIA
- WEEK 11--READ: Toll, pp. 182-210; Frith & McClary handouts
- NOV 3 Paper #2 due; Toll
- NOV 5 Case Study: Students' Choice
- NOV 7 Case Study: Students' Choice
- F. COMEDY AND THE MEDIA
- WEEK 12--READ: Toll, pp. 211-244
- NOV 10 Toll
- NOV 12 Case Study: Nichols and May
- NOV 14 Case Study: Lynda Barry
- UNIT THREE: MASS MEDIA ARTS AND IDENTITY
- A. MASS MEDIA ART AS CULTURAL DIALOGUE
- WEEK 13--READ: Stowe, Chapters 1-2
- NOV 17 Paper #2 linked and exhibited
- NOV 19 Ideology and Hegemony
- NOV 21 Semiotics
- B. MASS MEDIA AND COMMUNITY
- WEEK 14--READ: Stowe, Chapters 3-4
- NOV 24 Homology
- NOV 26 Paper #3 Discussion
- NOV 28 Thanksgiving Break--Class Dismissed
- C. MASS MEDIA AND THE INDIVIDUAL
- WEEK 15--READ: Stowe, Chapters 5-6
- DEC 1 Style as Commun(icat)ion
- DEC 3 Style as Refusal
- DEC 5 Paper #3 Discussion
- D. CASE STUDY
- WEEK 16--READ: No assigned reading
- DEC 8 Case Study: Students' Choice
- DEC 10 Case Study: Students' Choice
- DEC 12 Paper #3 Due
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